The Fords: An American Epic - Hardcover

Collier, Peter; Horowitz, David

Hardcover

ISBN 10: 0671540939 ISBN 13: 9780671540937

Publisher: Summit Books, 1987

Synopsis

Reveals the story of three generations of Fords, from Henry I, the mechanical wizard of the automobile and his son Edsel, to Edsel's son Henry II, who saved the company from financial ruin and from Lee Iacocca

About this title

About the Author:

David Horowitz is the author of Radical Son, The Politics of Bad Faith, Left Illusions, and other books. He is the President of the Center for the Study of Popular Culture in Los Angeles, California.

From Publishers Weekly:

Collier and Horowitz (The Kennedys, The Rothschilds) vividly depict the career of Henry Ford, the quirky turn-of-the-century automobile inventor who put America on wheels with his homely everyman-type car, the Model T, in the 1920s"the first and last great giant of the auto industry." He appointed his only son, Edsel, head of the company but tormented him by limiting his authority, promoted anti-Semitism and hired a union-busting tough, Harry Bennett, who nearly took over the company. This saga pulls at the emotions while instructing readers about harsh business realities and human frailty as we watch Edsel's four children and numerous grandchildren contend with celebrity and great wealth, ill health, alcoholism, family jealousy, sense of failure and marital unhappiness. Finally, we're shown Henry Ford II, who after World War II assumed authority as his father never could, and become a national figure by leading the Ford Motor Company to great renewed successat a great personal price. Major ad/promo; BOMC selection; author tour.
Copyright 1987 Reed Business Information, Inc.

About this edition

• Publisher: Summit Books
• Publication date: 1987
• ISBN 10: 0671540939
• ISBN 13: 9780671540937
• Binding: Hardcover
• Edition number: 1
• Number of pages: 496