What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed “investments”— and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents.
Always informative, often shocking, Selling the Dream is not only a guidebook for legions of hockey parents across the country, its a defence of the game we all love, and of childhood itself.
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