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STEPHEN BAKER was BusinessWeek's senior technology writer for a decade, based first in Paris and later New York. He has also written for the Los Angeles Times, Boston Globe, and the Wall Street Journal. Roger Lowenstein called his first book, The Numerati, "an eye-opening and chilling book." Baker blogs at finaljeopardy.net.
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Book Description ARC. Condition: New. No Jacket. 1st Edition. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering--and to the people controlling it. The Numerati have infiltrated every realm of human affairs, using our data to profile us as workers, shoppers, patients, voters, potential terrorists, and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (and then reward or punish us). Politicians can find the swing voters among us by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms or even helping us find our soul mates. Surprising, enlightening, and deepy relevant, THE NUMERATI shows how a powerful new cultural phenomenon--the mathematical modeling of humanity--will transform every aspect of our lives. New ARC in pictorial wraps. NF37. Seller Inventory # 11937
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