Stop Your Bitchin' and Start Making Real Money: The Honest Truth of What It Takes to Succeed in the Pet Industry - Softcover

Barton, Dan J; Conner, Christopher; McElroy, Beth; Miller, Chris; Switanowski, Lynn

Softcover

ISBN 10: 0578091836 ISBN 13: 9780578091839

Publisher: 4 Paws Publishing, 2011

Synopsis

"It's always more important to work ON your business than IN your business."
That's my motto!

The goal of this book is to help grooming salon owners and pet retailers adopt this slogan as their own and change the way they do business. I'll be sharing insights, systems and procedures to help business owners with "big picture" thinking:

• The fundamentals of systems and procedures.
• The essentials of customer traffic and how to maximize it.
• Effective and productive pet retail and salon strategies to help business owners get the most out of their store.
• Helpful information on franchising and the benefits of not going it alone, with valuable insight provided by and featuring Christopher Conner of Franchise Marketing Systems.
• Chris Miller of Pacific Store Designs will discuss the central roles of curb appeal, store layout and design in adding up increased sales.
• Sound marketing strategies and how to implement those strategies successfully.
• Social Media Marketing as the new way to reach consumers. Learn effective ways to utilize these new platforms with advice from expert, Lynn Switanowski of Creative Business Consulting Group.
• The basic components to run a successful business, such as goal setting, knowing your numbers, efficient ways to use a POS tracking system, and how to vary and layer your marketing to reach out in many directions.
• How to find a coach and the advantages of having your own coach.

In learning to implement all of the above tactics to reach your goal, you will be able to work ON your business instead of IN it in order to stop your bitchin' and start making the money you deserve!

About this title

About the Author:

Dan Barton began his entrepreneurial career with a lemonade stand at a very young age. Eventually, at age 28 became a franchise owner of World Gym Orlando. One gym became five and, eventually being brought on board as CFO. Segueing into the world of pets and grooming, Dan opened Hollywood Premier Pets, a grooming salon and retail pet supply store, located in Palm Desert, CA. A short time after opening he won the "Retailer of the Year" award for Outstanding Merchandising from Pet Product News International in 2011. Drawing upon his 15 years experience in the fitness industry and seeing the potential for a membership based dog-bathing system; Dan set out to change the pet industry with the creation of Splash and Dash for Dogs. A membership based dog-bathing program that provides unlimited access to a spa-like treatments on a monthly basis. Splash and Dash for Dogs was an overnight success at Hollywood Premier Pets. With a new found profit center in his shop, Dan perfected his system and took Splash and Dash for Dogs on the national stage through a licensing program, so other shop owners could benefit from his success. With a few left-over hours of free time, Dan has written his first book "Stop Bitchin and Start making REAL Money! The Honest Truth of what it takes to succeed in the Pet Industry."

About this edition

• Publisher: 4 Paws Publishing
• Publication date: 2011
• ISBN 10: 0578091836
• ISBN 13: 9780578091839
• Binding: Paperback
• Number of pages: 100