Mastering Global Markets: Strategies For Today's Trade Globalist - Hardcover

Czinkota, Michael R.; Ronkainen, Ilkka A.; Donath, Bob

Hardcover

ISBN 10: 0538726652 ISBN 13: 9780538726658

Publisher: South-Western Educational Pub, 2003

Synopsis

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.

About this title

About the Author:

Michael R. Czinkota has earned his doctorate degree in logistics and international business from The Ohio State University. He has received honorary degrees from Universidad Pontificia Madre y Maestra in the Dominican Republic and Universidad del Pacifico in Lima, Peru. Dr. Czinkota is a former U.S. deputy assistant secretary of commerce, former head of the U.S. delegation to the OECD Industry Committee in Paris, and a member of the Board of Governors of the Academy of Marketing Science. He is also a former board member and vice president of the American Marketing Association. He has authored International Marketing, 6th edition, International Business, 6th edition, and Global Business, 3rd edition, all from South-Western.

Review:

An extremely practical guide for navigating the opportunities and reducing the risks of doing business abroad.

The U.S. Congress has greatly benefited from the knowledge and research of Professors Czinkota and Ronkainen. On more than one occasion, Professor Czinkota has given of his talents to help policymakers understand the complex issues surrounding international trade. In Mastering Global Markets, the authors present international marketing and its nexus with trade policy in light of global risk and unprecedented opportunity. Marketers, analysts and policymakers have much to gain by reading this book.

Mastering Global Markets provides a well-structured and pragmatic presentation of what it takes to survive and succeed in the new global marketplace. From would-be exporters to veteran globalists, this primer is recommended reading.

A book you want to read before your competitors do. Among the rewards the authors present for the new trade globalists are the ability to leverage economic risk, to extend product life, and to tap into new resources of creativity, product development and problem solving. The rules of international marketing in the new millennium have changed. Czinkota, Ronkainen and Donath know and share the rules that can set you on the right track.

In our fast changing world, Dr. Czinkota's latest book is the clearest guide for successfully accomplishing the high aim of its title: Mastering Global Markets. He challenges the best thinking of what is changing and what is not, and provokes us to consider what is working, and what is not. His compelling new insights will be extremely valuable for any business executive who is seriously focused on global markets in the new millennium.

About this edition

• Publisher: South-Western Educational Pub
• Publication date: 2003
• ISBN 10: 0538726652
• ISBN 13: 9780538726658
• Binding: Hardcover
• Edition number: 1
• Number of pages: 370