Public Relations For Dummies - Softcover
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
"synopsis" may belong to another edition of this title.
From the Back Cover:
About the Author:
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.
THE DUMMIES WAY®
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun
Discover how to:
Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis
Get smart!
@www.dummies.com
- Find listings of all our books
- Choose from many different subject categories
- Sign up for eTips at
etips.dummies.com
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.
"About this title" may belong to another edition of this title.
- PublisherFor Dummies
- Publication date2006
- ISBN 10 0471772720
- ISBN 13 9780471772729
- BindingPaperback
- Edition number2
- Number of pages358
- Rating
Buy New
Learn more about this copy
US$ 17.13
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Public Relations for Dummies (Paperback or Softback)
Published by
For Dummies 6/1/2006
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Paperback or Softback
Quantity: 5
Seller:
Rating
Book Description Paperback or Softback. Condition: New. Public Relations for Dummies 1.26. Book. Seller Inventory # BBS-9780471772729
Buy New
US$ 17.13
Convert currency
Stock Image
Public Relations For Dummies
Published by
For Dummies
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9780471772729
Buy New
US$ 13.31
Convert currency
Stock Image
Public Relations For Dummies
Published by
For Dummies
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9780471772729
Buy New
US$ 20.00
Convert currency
Stock Image
Public Relations For Dummies
Published by
For Dummies
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580225976
Buy New
US$ 16.18
Convert currency
Seller Image
Public Relations for Dummies
Published by
For Dummies
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 3500564-n
Buy New
US$ 17.58
Convert currency
Stock Image
Public Relations For Dummies
Published by
For Dummies
(2024)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Paperback
Quantity: 20
Seller:
Rating
Book Description Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 0471772720
Buy New
US$ 21.58
Convert currency
Stock Image
Public Relations For Dummies
Published by
For Dummies
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0471772720
Buy New
US$ 21.37
Convert currency
Stock Image
Public Relations For Dummies (Paperback)
Published by
John Wiley & Sons Inc, New York
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780471772729
Buy New
US$ 25.85
Convert currency
Stock Image
Public Relations For Dummies
Published by
John Wiley & Sons
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Paperback
Quantity: 4
Seller:
Rating
Book Description Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9780471772729-GDR
Buy New
US$ 17.86
Convert currency
Stock Image
Public Relations For Dummies
Published by
For Dummies
(2006)
ISBN 10: 0471772720
ISBN 13: 9780471772729
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0471772720
Buy New
US$ 25.62
Convert currency