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ESSENTIALS OF PATENTS
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents.
"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems."
―Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company
"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the U.S. Patent System in a real-world business context."
―Don Kelly, CEO, Intellectual Asset Management Associates, LLC, former director, U.S. Patent and Trademark Office
"...compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America."
―Lucy Teixeira Akers, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co.
Sixteen years ago Bob DeMatteis had an idea he wanted to pursue. He pursued that idea, patented it, and today has 20 U.S. Patents and 7 pending. Bob owns 16 of those patents--all of which have been licensed and have made money. You can compare his track record to what is reported by the U.S. Patent Office―that only 3% of patents ever earn money for the inventor! Sales of Bob's inventions exceed $25 million a year and are used by national giants such as Sears, McDonald's, Walgreens, Kroger and Subway. You have most likely used some of Bob's innovations at one time or another, when you carry out merchandise in one of the stores’ printed plastic bags. Bob is one of the original developers of the plastic grocery sack, and is recognized as an innovative leader in the packaging industry. Bob's inventions and patents do not focus on engineering or scientific advances, but on making products "people friendly". His friendly, enthusiastic manner of training gets only rave reviews from participants. Bob is also the author of the bestseller book,From Patent to Profit, published by Penguin Putnam Press. Today, Bob is an internationally known inventor, author, in-demand speaker and a Certified Seminar Leader of the American Seminar Leaders Association. He is also a contributor and speaker on inventing and innovating at numerous colleges and universities plus the SBDC (Small Business Development Centers) and the U.S. Patent and Trademark Office and their many Depository Libraries.
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