How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai - Hardcover

Nikkei

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9780470821237: How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai

Hardcover

ISBN 10: 047082123X ISBN 13: 9780470821237

Publisher: Wiley, 2004

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"Fujio Mitarai is one of the ablest, most clear-sighted corporate chieftains in the global economy today. Whether cutting unprofitable businesses, pursuing precedent-breaking partnerships or pushing path-breaking manufacturing innovations, Mitarai has immensely improved Canon's financial condition. This must-read book details how Mitarai achieved great success in a most difficult environment."
-- Steve Forbes, President & CEO, Forbes Inc.

How Canon Got Its Flash Back is a fascinating book that show how one blue-chip tech company is riding out the bad times in style. While the earnings of most Japanese tech companies have gone up and down over the past decade, Canon's growth has held steady.

This book discusses the East-West style management strategies of its current president Fujio Mitarai (nephew of the founder, Takeshi Mitarai) that have turned Canon into a winner despite an increasingly dreary global economy. Mitarai was chosen as one of the world's top 25 managers in 2001 by leading US magazine BusinessWeek. Since taking office in 1995, Mitarai was viewed as a model for executives of large corporation throughout the world.

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From the Back Cover:

"President and Chief Executive Fujio Mitarai is at the vanguard of a new breed of CEO bent on combining Japanese quality and attention to detail with the U.S. focus on cash flow and shareholder value." - BusinessWeek

"Mitarai has forged a hybrid management style that embraces the hardheaded American pursuit of profit with traditional Japanese business values." - Fortune

"Canon CEO Fujio Mitarai is outshining Sony and Japan's economy by cutting debt, spending on research and exercising his clout." - Bloomberg

From the Inside Flap:

Canon is one of the world?s top companies. From a small optical workshop set up by three Japanese entrepreneurs, Canon has grown into one of the world?s largest high-tech companies. How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai tells the remarkable story of Canon?s success, from marketing its first cameras up to the present work in high-tech gear such as laser printers and flat-panel displays. The company?s global growth is carefully detailed - from one factory in Tokyo to its push into the US, Europe, Asia and the rest of the world.

The road has not been easy, with Canon overcoming many setbacks in developing its state-of-the-art technology. This exceptional book analyzes how Canon and Mr. Mitarai have overcome the multiple challenges of the past, present and future by pioneering new technologies, new product techniques and new management strategies on its road to success.

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