Going International: How to Make Friends and Deal Effectively in the Global Marketplace - Softcover

Copeland, Lennie; Griggs, Lewis

Softcover

ISBN 10: 0452258642 ISBN 13: 9780452258648

Publisher: Plume, 1986

Synopsis

This guide examines every aspect of international business and provides a country-by-country directory of the U.S.'s thirty major trading partners

About this title

From Library Journal:

The purpose of this book is to instruct American businesspeople in the niceties of dealing with their counterparts in foreign lands. The authors present a manual of tactics that will enhance the possibility of successful dealings and negotiations. In addition to discussing marketing, negotiating, communicating, and the like, they offer helpful advice on business and social etiquette, managing personal and family life, and returning to the States. The kind of person who works best among people of other cultures is the person who is earnest and willing to learn, and who does not try to impose the American way of doing things. Some partisanship is occasionally discernible, but on the whole the authors achieve their purpose. Recommended. A.J. Anderson, Graduate School of Library & Information Science, Simmons College, Boston
Copyright 1985 Reed Business Information, Inc.

About this edition

• Publisher: Plume
• Publication date: 1986
• ISBN 10: 0452258642
• ISBN 13: 9780452258648
• Binding: Paperback
• Number of pages: 304