Media Virus! - Hardcover

Rushkoff, Douglas

Hardcover

ISBN 10: 0345382765 ISBN 13: 9780345382764

Publisher: Ballantine Books, 1994

Synopsis

"The brilliant heir to McLuhan." New Perspectives Quarterly
Bold, daring, and provocative, Douglas Rushkoff examines the intricate ways in which popular media both manipulates and is manipulated by those who tap into its power. If the medium is the message, then what sort of messages are infecting our culture through the ever-expanding media viruses of the "datasphere"?

About this title

Review:

Have you ever noticed that the word "media" refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses? Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. This fun, hip, yet insightful book is well worth buying.

About the Author:

Douglas Rushkoff is a widely known media critic and documentarian. He has written ten books, and his documentaries include Frontline’s award-winning “The Merchants of Cool” and “The Persuaders.” He teaches media studies at the New School, hosts The Media Squat on radio station WFMU, and serves on the board of directors of the Media Ecology Association, the Center for Cognitive Liberty and Ethics, and the National Association for Media Literacy Education. He has won the Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology and was the first winner of the Neil Postman Award for Career Achievement in Public Intellectual Activity.

About this edition

• Publisher: Ballantine Books
• Publication date: 1994
• ISBN 10: 0345382765
• ISBN 13: 9780345382764
• Binding: Hardcover
• Edition number: 1
• Number of pages: 338