Latitudes & Attitudes: An Atlas of American Tastes, Trends, Politics, and Passions : From Abilene, Texas to Zanesville, Ohio - Softcover

Weiss, Michael J.

Softcover

ISBN 10: 0316929085 ISBN 13: 9780316929080

Publisher: Little Brown & Co, 1994

Synopsis

An atlas of American consumer lifestyles features ninety maps revealing the relative popularity of products, services, and issues across the continent

About this title

Review:

Where bagels are king, Twinkies don't flourish. And Alaskans buy fewer home pregnancy tests, but they're better-than-average book purchasers. What's it mean? With this remarkable atlas of marketing surveys, you can make a case for almost anything. If you can eat it, read it, visit it, watch it, play with it or listen to it, chances are it has been a survey subject, and this reference work has some fun with it. The first section is an array of clever and sometimes outlandish comparisons. The second half offers what's-hot, what's-not profiles of the nation's 209 consumer markets.

From Library Journal:

The author of The Clustering of America (LJ 3/15/89) has based his new book upon consumer maps, market profiles, and demographic statistics produced in 1993 by Claritas, Inc. from survey data collected by four nationally known market research organizations and the Bureau of the Census. In the first of three parts, each page offers a nationwide consumer map with accompanying remarks on how Americans in various geographical areas feel about a particular food, drink, sport/leisure activity, household product, car, television show, music type, periodical, or political issue. The second part presents capsule profiles, with maps, of 209 local markets based upon Arbitron's Areas of Dominant Influence (from Abilene-Sweetwater, Texas, to Zanesville, Ohio), plus Alaska and Hawaii, showing "what's hot" and "what's not" in those areas. In the last section, a chart rates the popularity of each covered topic within all 211 markets. Reliable, current, and well written, this vivid portrait of America painted in terms of consumer preferences and buying behavior should appeal to a wide audience. It is more suitable for circulating collections than for reference because it lacks an index. Highly recommended.
Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1994 Reed Business Information, Inc.

About this edition

• Publisher: Little Brown & Co
• Publication date: 1994
• ISBN 10: 0316929085
• ISBN 13: 9780316929080
• Binding: Paperback
• Edition number: 1
• Number of pages: 224