The Great American Blow-Up: Puffery in Advertising and Selling - Softcover
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
"synopsis" may belong to another edition of this title.
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The first edition sold more than 10,000 copies.
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This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
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- PublisherUniversity of Wisconsin Press
- Publication date1996
- ISBN 10 0299152545
- ISBN 13 9780299152543
- BindingPaperback
- Edition number2
- Number of pages256
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The Great American Blow-Up: Puffery in Advertising and Selling
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(1996)
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ISBN 13: 9780299152543
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The Great American Blow-Up: Puffery in Advertising and Selling by Preston, Ivan L. [Paperback ]
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(1996)
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The Great American Blow-Up: Puffery in Advertising and Selling
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ISBN 13: 9780299152543
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ISBN 13: 9780299152543
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Great American Blow-up: Puffery in Advertising and Selling
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(1996)
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ISBN 13: 9780299152543
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today. Seller Inventory # B9780299152543
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