Principles of Marketing Student Access Card

9780273710004: Principles of Marketing Student Access Card
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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

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Published by Pearson Education (2006)
ISBN 10: 0273710001 ISBN 13: 9780273710004
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Brassington, Frances/ Pettitt, Stephen
Published by FT Publishing International (2006)
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Brassington, Frances
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Frances Brassington
Published by Pearson Education (2006)
ISBN 10: 0273710001 ISBN 13: 9780273710004
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Brassington, Dr. Frances
Published by Pearson Education Limited (2006)
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