This top-selling, respected book provides a traditional and comprehensive examination of marketing communications and is endorsed by the Chartered Institute of Marketing.
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Back Cover Copy- Chris Fill, Marketing Communications: engagements, strategies, and practice, 4e
Using theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject, Marketing Communications: engagements, strategies, and practice, Fourth Edition, is an ideal text.
"Well written, erudite, scholarly and academically robust, this text offers clear operational insight into industry relationships, current practices and methodology. This book is ideal for the aspirant practitioner and marketing communications student alike."
Peter Farror – Westminster Business School, The University of Westminster
Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on Marketing related programmes, the book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications.
"Chris Fill provides a comprehensive and easy to access text dedicated to Marketing Communications. With excellent conceptual and theoretical underpinnings this text supported by a strong systematic structure and a wide range of European examples."
Geraldine Cohen – Brunel Business School, Brunel University
Unlike many other texts on the subject that just describe how to do marketing, Marketing Communications: engagements, strategies and practice, Fourth Edition, provides the “why” behind marketing communications with a variety of perspectives.
"Covering the main aspects of communication both in B2C and B2B environments, raising the ethical issues and providing relevant case studies, this book is a useful tool for students, teachers as well as for practitioners eager to know more about Marketing Communications."
Claude Pecheux – The Catholic University of Mons
NEW TO THIS EDITION!
Completely updated, this edition is reorganised in 5 parts.
Part 1 Introduction to marketing communications
Part 2 Understanding how marketing communications works
Part 3 Strategies and planning
Part 4 The marketing communications mix: disciplines and applications
Part 5 Marketing communications for special audiences
COMPREHENSIVE WEBSITE
Enhance your teaching/learning with materials available on the Companion Website. Visit www.pearsoned.co.uk/fill to access an Instructor’s Manual, Power Point Slides, links to other sites and more!
NEW! MARKETING COMMUNICATIONS ON LINE STUDY GUIDE
This study guide provides approximately 30 extra hours of enrichment materials including video vignettes, interactive questions, and self-study quizzes. To find out more, contact your local Pearson sales representative.
"This book should be regarded as THE book on marketing communications. It is a valuable and valued resource for students of marketing communications – on both academic and professional programmes. Its accessible style and breadth of issues and illustrations will enliven the study of this fascinating subject area. Buy this book – and read it!"
Dr Janine Dermody, Deputy Director - CeReS, University of Gloucestershire Business School, UK
Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Postgraduate Diploma Programme. His book, Business-to-Business Marketing: Relationships, Systems and Communications, co-authored with Karen Fill, is also published by Pearson Education.
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Book Description Paperback. Condition: Very Good. "Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001951992
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL5677387
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL6581942
Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00273687727-G
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780273687726. Seller Inventory # 9237274
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780273687726. Seller Inventory # 9820062
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780273687726. Seller Inventory # 9476610
Book Description Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # mon0001571071