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Following the work of successful organizations like Cisco and Dell, analyzing strategies of dot-com phenomena like Amazon.com, and considering the introduction of massive change into a company's infrastructure, Lucas provides a complete education on the whys and hows of electronic commerce. Readers who fill in the details and put their own Internet plans into action will be at a distinct advantage--until the next communications revolution. --Rob Lightner
Henry C. Lucas, Jr., is Robert H. Smith Professor of Information Systems at the University of Maryland.
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Book Description Paperback. Condition: Brand New. reprint edition. 278 pages. 8.75x5.75x0.75 inches. In Stock. Seller Inventory # 0262621738