Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

Quelch, John A.; Dolan, Robert J.; Kosnik, Thomas J.

9780256109559: Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Hardcover

ISBN 10: 0256109559 ISBN 13: 9780256109559

Publisher: Richard d Irwin, 1993

Primarily a Harvard case book with introductions to each case. Cases covered include industrial, services, consumer oriented companies, and institutions.

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About the Author:

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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