The Focal Handbook of Commercial Photography - Softcover

Kopelow, Gerry

9780240802145: The Focal Handbook of Commercial Photography

Softcover

ISBN 10: 0240802144 ISBN 13: 9780240802145

Publisher: Focal Press, 1997

The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry.

Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field.
Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

Practical career guide for all aspects of commercial photography.
Provides business and technical strategies to make more money, more easily.

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From the Publisher:

Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field. Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

About the Author:

Gerry Kopelow is an independent commercial photographer and professional writer. His other books include How to Photograph Buildings and Interiors (Princeton Architectural Press), How to Start and Run a Successful Photography Business (Images Press), and Photography and the Performing Arts (Focal Press).

"About this title" may belong to another edition of this title.