Target: Prime Time: Advocacy Groups and the Struggle Over Entertainment Television (Communication and Society) - Softcover

Montgomery, Kathryn C.

Softcover

ISBN 10: 0195063201 ISBN 13: 9780195063202

Publisher: Oxford University Press, 1990

Synopsis

Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers.
Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.

About this title

From the Back Cover:

Offering the first booklength exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure of prime-time TV. Exposing the inner workings of network television as no other book has done, Target: Prime Time demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night.

About the Author:

Kathryn C. Montgomery teaches Film and Television at the University of California, Los Angeles. She has written for various publications, including the Journal of Communication and Columbia Journalism Review.

About this edition

• Publisher: Oxford University Press
• Publication date: 1990
• ISBN 10: 0195063201
• ISBN 13: 9780195063202
• Binding: Paperback
• Number of pages: 288