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Why did Marco Polo describe the rhinoceros as a type of unicorn? Why couldn't 18th-century observers figure out how to classify the duck-billed platypus? Given a dictionary or encyclopedia definition of a mouse, how easy would it be to identify one if we had never seen one before? These are some of the examples that Eco uses to explore the ways in which we see and describe the world--the ways, that is, in which cultures develop taxonomies. If you want to know "why we can tell an elephant from an armadillo," or why mirrors do not in fact reverse images, this book will tell you. In fact, it will also tell you why you know what I am talking about when I say "this book." Got it? No? Then get it. --Burhan Tufail
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