The Media Lab: Inventing the Future at M. I. T. - Softcover

9780140097016: The Media Lab: Inventing the Future at M. I. T.
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Provides a look at the future as it is envisioned by the Media Lab at MIT, where scientists are retooling mass media to the desires and whims of the individual

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From Library Journal:
Brand (the Whole Earth Catalog, the Whole Earth Software Catalog ) went to the MIT Media Lab for three months, seeking to gain a clear view of the future. Later, he studied the field of communications technologysifting the data he collected, reading the journals, and analyzing the Lab's activities. The resulting book examines the Lab's various programs and considers the direction and consequences of the communications revolution worldwide. The work being done at MIT is fascinating: multidisciplinary, multimedia communications research that "assumes that if it the Media Lab helps take care of the individual, computer-augmented individuals will take better care of the world." Brand's philosophical musings are fascinating, too, and thought-provoking. For general readers and specialists. Hilary D. Burton, Lawrence Livermore National Lab. , Livermore, Cal.
Copyright 1987 Reed Business Information, Inc.
From Publishers Weekly:
The creator-editor of the Whole Earth Catalog offers a close-up view of what research scientists at MIT's Media Lab are dreaming up for the coming century. "This is visionary material," declared PW , "demanding reading even for those knowledgeable about the communications revolution." Photos.
Copyright 1988 Reed Business Information, Inc.

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  • PublisherPenguin Books
  • Publication date1988
  • ISBN 10 0140097015
  • ISBN 13 9780140097016
  • BindingPaperback
  • Number of pages304
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9780670814428: The Media Lab: Inventing the Future at M.I.T.

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ISBN 10:  ISBN 13:  9780670814428
Publisher: Viking Adult, 1987
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