Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition) - Softcover

Yip, George S.

Softcover

ISBN 10: 0131244884 ISBN 13: 9780131244887

Publisher: Prentice Hall, 1994

Synopsis

Yip (business, U. of California, Los Angeles) has written a knowledgeable plan to teach business managers and business students how to think about and develop a global strategy. Using examples of strategies employed by major corporations, Yip covers industry globalization drivers and their application to Europe 1992, global market participation, the use of global products and services, the use of global activity location, global marketing, global competitive moves, organization and management issues, and operational measures. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About this title

From the Publisher:

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

From the Back Cover:

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.

The interaction between industry globalization drivers and the appropriate global strategy response is addressed. Attention is devoted to the implementation of global strategy and a systematic framework to the analysis of global strategy is provided. Business-level as opposed to corporate-level global strategy is explored.

About this edition

• Publisher: Prentice Hall
• Publication date: 1994
• ISBN 10: 0131244884
• ISBN 13: 9780131244887
• Binding: Paperback
• Number of pages: 304