Advertising - Softcover

Wells, William; Burnett, John; Moriarty, Sandra

9780130152497: Advertising
Softcover
ISBN 10: 0130152498 ISBN 13: 9780130152497
Publisher: Pearson Higher Education, 1989
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Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

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  • PublisherPearson Higher Education
  • Publication date1989
  • ISBN 10 0130152498
  • ISBN 13 9780130152497
  • BindingPaperback
  • Number of pages614
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Wells, William, Burnett, John, Moriarty, Sandra
Published by Pearson Higher Education (1989)
ISBN 10: 0130152498 ISBN 13: 9780130152497
Used Softcover Quantity: 1
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Book Description Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Seller Inventory # 9780130152497-3

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