The Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer - Hardcover

Hamm, Steve

Hardcover

ISBN 10: 0071606106 ISBN 13: 9780071606103

Publisher: McGraw Hill, 2008

Synopsis

Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they’re laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of entrepreneurs, designers, and engineers as they have struggled to make ever-better portables.

Steve Hamm takes the reader into a world where inspiration, design, engineering, and marketing come together to produce wave upon wave of the innovative products that we love to talk about and use. From the earliest days of portable computing, 40 years ago, entrepreneurs and designers have pushed forward relentlessly in a quest to create the perfect device. Their efforts have produced a few fabulous successes and many failures. But they never give up. They’re driven by the basic rule of the tech industry: innovate or die.

In addition to a fascinating read, The Race for Perfect offers valuable lessons for business people in any industry, revealing how they must

INNOVATE constantly to differentiate their products
CREATE design principles that are timeless
INTEGRATE design and engineering so products are both useful and fun to use
IMPROVE quality and convenience without compromise
TAP social networks to turn customers into fans

At the center of this tale is the story of a single product, Lenovo’s ThinkPad X300 laptop. Lenovo, the first Chinese company to seek to establish a global consumer brand, bought IBM’s PC division in 2005 primarily to get the company’s storied ThinkPad laptops. The X300 was conceived as a “halo” product that would draw customers to Lenovo’s entire line. Woven through The Race for Perfect is a case study of how this ambitious company, with teams in Japan, the United States, and China, marshaled its resources to pursue laptop perfection. As X300 came close to the finish line, it collided head-on with Apple’s super-slim MacBook Air―-with surprising results.

About this title

From the Back Cover:

The Pursuit of Perfection
That Drives an Entire Industry

Nowhere is the drive to create better products and powerful branding more intense than in the tech industry. Over the past four decades, entrepreneurs and designers have been driven to produce ever-better portables―whether they’re laptops, handhelds, or the latest smartphone. BusinessWeek senior writer Steve Hamm traces this journey in The Race for Perfect, revealing how waves of inspiration and struggle at companies from IBM and Apple to Compaq and Palm have produced a succession of soaring successes and embarrassing flops. Woven throughout this tale is a richly detailed narrative following a single laptop, Lenovo’s ThinkPad X300, from conception to the marketplace. the creators of thinkPad X300 dreamed of perfection. They fell a bit short. But the quest goes on.

“This is a really remarkable book! Covering past, present, and-most excitingly-the future of mobiles, it brings back extremely vivid memories to me and puts in context the many challenges and great opportunities still out there.”
-John Ellenby, CEO, GeoVector, and creator of the GRiD Compass, the first laptop computer

“If you have a couple of mobile devices in your pocket and wonder why there isn't a perfect single device, this book is for you.”
-Robert Scoble, author of the Scobleizer blog and former chief blogger for Microsoft

About the Author:

I'm a communications strategist and writer for IBM, where I have worked since 2009. At IBM, I co-authored the company's centennial book, Making the World Work Better. I write a mix of essays, white papers and blog postings for the Smarter Planet blog (asmarterplanet.com) Previously, I was a journalist for 30 years, the last 12 at BusinessWeek, where I wrote about innovation, globalization, and leadership. Before that, I worked for PC Week, The San Jose Mercury News, The New Haven Register, and other newspapers. I published two other books, Bangalore Tiger, about the rise of the Indian tech industry, and The Race for Perfect, about innovation in mobile computing. I grew up in a coal mining town in Western Pennsylvania.

About this edition

• Publisher: McGraw Hill
• Publication date: 2008
• ISBN 10: 0071606106
• ISBN 13: 9780071606103
• Binding: Hardcover
• Edition number: 1
• Number of pages: 312