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Published by Ntc Business Books, 1992
ISBN 10: 0844234605ISBN 13: 9780844234601
Book
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Published by NTC Business Books, 1992
ISBN 10: 0844234605ISBN 13: 9780844234601
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.8.
Published by NTC Business Books, 1992
ISBN 10: 0844234605ISBN 13: 9780844234601
Seller: Alhambra Books, Edmonton, AB, Canada
Book
Soft cover. Condition: Very Good. 200 pp, index. Light corner wear. Interior unmarked. Spine straight and uncreased.
Published by Praeger, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, United Kingdom
Book
Condition: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.
Published by Westport, Connecticut, U.S.A.: Quorum Books, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: Rob the Book Man, Vancouver, WA, U.S.A.
Book
Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. Hardback in near fine condition with very good condition dust jacket.
Published by Praeger, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Bloomsbury 3PL, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Praeger, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book Print on Demand
Hardcover. Condition: new. This item is printed on demand.
Published by ABC-CLIO, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Praeger Pub Text, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. 218 pages. 10.00x6.75x1.00 inches. In Stock.
Published by Bloomsbury 3PL, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers.Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.
Published by Praeger, 1990
ISBN 10: 0899304028ISBN 13: 9780899304021
Seller: Mispah books, Redhill, SURRE, United Kingdom
Book
Hardcover. Condition: Like New. Like New. book.