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Published by Kogan Page Ltd, 1989
ISBN 10: 185091530XISBN 13: 9781850915300
Seller: Goldstone Books, Llandybie, United Kingdom
Book
paperback. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied.
Published by Kogan Page, London England, 1989
ISBN 10: 185091530XISBN 13: 9781850915300
Seller: The London Bookworm, East Sussex, United Kingdom
Book
Soft cover. Condition: Very Good. 1st Paperback Edition. Paperback. Market Research. Sales Forecasting. Pricing Decisions. Promotion and Sales. Distribution. A basic guide to effective marketing, this new book aims to help those people with little or no previous experience understand how the various marketing activities fit together in the marketing mix. Beginning with the market and the customer, the book organises all activities towards achieving profitability by providing customer satisfaction. Examples and checklists consolidate the practical, step-by-step approach adopted in the book, while the combination of practitioner and academic authorship gives it a unique balance. The book provides a valuable introduction and guide to the successful implemntation of marketing strategies and processes. 206 pp. (The Times). 231 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).