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Published by Macat International Limited, United Kingdom, London, 2017
ISBN 10: 191212842XISBN 13: 9781912128426
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call red oceans, and instead seek out new markets, or blue oceans. Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a blue ocean market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Macat International Limited, 2018
ISBN 10: 1912453630ISBN 13: 9781912453634
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 191212792XISBN 13: 9781912127924
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912128039ISBN 13: 9781912128037
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127237ISBN 13: 9781912127238
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127164ISBN 13: 9781912127160
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2018
ISBN 10: 1912128810ISBN 13: 9781912128815
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127776ISBN 13: 9781912127771
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912128519ISBN 13: 9781912128518
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127865ISBN 13: 9781912127863
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127520ISBN 13: 9781912127528
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127717ISBN 13: 9781912127719
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2018
ISBN 10: 1912284723ISBN 13: 9781912284726
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2018
ISBN 10: 1912284685ISBN 13: 9781912284689
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127466ISBN 13: 9781912127467
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2018
ISBN 10: 1912284715ISBN 13: 9781912284719
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 191212730XISBN 13: 9781912127306
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127288ISBN 13: 9781912127283
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2018
ISBN 10: 1912453622ISBN 13: 9781912453627
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127881ISBN 13: 9781912127887
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127873ISBN 13: 9781912127870
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, United Kingdom, London, 2018
ISBN 10: 1912453096ISBN 13: 9781912453092
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The 1979 publication of Susan Gubar and Sandra M. Gilberts ground-breaking study The Madwoman in the Attic marked a founding moment in feminist literary history as much as feminist literary theory. In their extensive study of nineteenth-century womens writing, Gubar and Gilbert offer radical re-readings of Jane Austen, the Brontes, Emily Dickinson, George Eliot and Mary Shelley tracing a distinctive female literary tradition and female literary aesthetic. Gubar and Gilbert raise questions about canonisation that continue to resonate today, and model the revolutionary importance of re-reading influential texts that may seem all too familiar. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Macat International Limited, 2017
ISBN 10: 1912128640ISBN 13: 9781912128648
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127083ISBN 13: 9781912127085
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127105ISBN 13: 9781912127108
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127210ISBN 13: 9781912127214
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2018
ISBN 10: 1912128454ISBN 13: 9781912128457
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912127393ISBN 13: 9781912127399
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912128233ISBN 13: 9781912128235
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Published by Macat International Limited, 2017
ISBN 10: 1912128047ISBN 13: 9781912128044
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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