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Published by HarperCollins, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.44.
Published by Harper Collins Publishers, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: New. pp. 160 + 14.
Published by HarperCollins India, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Book
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Published by Harper Collins Publishers, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Seller: Majestic Books, Hounslow, United Kingdom
Book
Condition: New. pp. 160 + 14.
Published by Collins Business, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Book
Soft cover. Condition: As New. It is hard to escape sports marketing. Switch on the TV, surf the web, walk into a mall, and there it is, a sports celebrity a Federer, a Tendulkar or a Dhoni staring you in the face. Globally, sports marketing is an over $100 billion industry. In India too, the sector has seen a rapid rise in the last thirty-five years, and this informative and entertaining book charts how the market for it was established in the 1970s, how it grew between 1980 and 2000, and finally exploded post 2000. The latest and the biggest sports marketing innovation in India, the Indian Premier League (IPL) has fused India s biggest passions cricket, Bollywood, politics and business to create a multi-billion dollar market. So all-pervasive is sports marketing today that the Indian Institute of Management, Ahmedabad, has started a course on the subject from this year. A very timely book! About the Author: Shyam Balasubramaniam and Vijay Santhanam, both graduates of Indian Institute of Management, Ahmedabad, have a combined corporate marketing experience of forty years across local, regional and global roles. Shyam s travels have taken him across twenty countries with different cultures and customs, but speaking one language sport. Santhanam, passionate about cricket, has worked for Godrej Soaps, Procter and Gamble and Castrol. They have previously authored If Cricket is Religion, Sachin is God.