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Published by Peter Lang Inc., International Academic Publishers, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Brook Bookstore, Milano, MI, Italy
Book
Condition: new.
Published by Peter Lang Inc., International Academic Publishers, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book
Condition: New. In.
Published by Peter Lang Inc., International Academic Publishers, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Peter Lang Publishing Inc, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by Peter Lang, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Buchpark, Trebbin, Germany
Book
Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 290.
Published by Peter Lang Publishing Inc, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book Print on Demand
Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Published by Peter Lang Mai 2013, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book
Buch. Condition: Neu. Neuware -Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. 290 pp. Englisch.
Published by Peter Lang Mai 2013, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Book
Buch. Condition: Neu. Neuware -Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large. 290 pp. Englisch.
Published by Peter Lang Inc., International Academic Publishers, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Peter Lang Mai 2013, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Wegmann1855, Zwiesel, Germany
Book
Buch. Condition: Neu. Neuware -Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community¿s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.
Published by Peter Lang Mai 2013, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Buch. Condition: Neu. Neuware - Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.
Published by Peter Lang Pub Inc, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: Revaluation Books, Exeter, United Kingdom
Book Print on Demand
Hardcover. Condition: Brand New. 280 pages. 9.00x6.00x1.00 inches. In Stock. This item is printed on demand.
Published by Peter Lang, 2013
ISBN 10: 1433119501ISBN 13: 9781433119507
Seller: moluna, Greven, Germany
Book Print on Demand
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the L.