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Woodworth Schell Co (1 results)
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No Binding. Condition: Collectible-Very Good. Original trade card with a half-tone illustration in blue and white depicting a woman and flowers. No date, circa 1880s-1910s. 2 3/4" x 4 1/2." Trade card is very clean and intact except for age toning and a few minuscule spots. A Very Good copy. Trade card for Woodworth, Schell & Company, "Sole Agents for the Celebrated Henry F. Miller Pianos, of Boston; Hemme & Long, of San Francisco; Grovesteen & Fuller Pianos, of New York; and Taylor & Farley's Organs." Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
