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Published by Economic & Financial Publishing Ltd, 2000
ISBN 10: 0658000608ISBN 13: 9780658000607
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Ntc Pub Group, 1994
ISBN 10: 0844232602ISBN 13: 9780844232607
Book
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Published by Ntc Pub Group, 2001
ISBN 10: 0844232599ISBN 13: 9780844232591
Book
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Published by Ntc Pub Group, 2001
ISBN 10: 0844232599ISBN 13: 9780844232591
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.
Book
Condition: Good. Light general wear. May have light notes/highlighting. Shelfwear minor scuffs on jacket Hardcover.
Published by Ntc Pub Group, 1994
ISBN 10: 0844232599ISBN 13: 9780844232591
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by Ntc Pub Group, 1994
ISBN 10: 0844232602ISBN 13: 9780844232607
Seller: EKER BOOKS, Bryantown, MD, U.S.A.
Book
paperback. Condition: New.
Published by NTC Business Books, Lincolnwood, IL, 1993
ISBN 10: 0844232602ISBN 13: 9780844232607
Seller: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.
Book First Edition
Condition: very good, very good. First Printing. 23 cm, 258.
Published by McGraw-Hill Contemporary
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. Annotations to some page edges/pages, may include notes, highlighting or underlining.
Published by Ntc Pub Group 1994 Paperback, 1994
ISBN 10: 0844232602ISBN 13: 9780844232607
Seller: Book Haven, Wellington, WLG, New Zealand
Book
Condition: Fair. How do leading organizations win constant media attention, keep company confidence high, and attract valuable new business and top-flight employees? How do public figures and politicians capture the media spotlight and stay in the public eye? And how do successful entrepreneurs and professionals move their businesses and careers in to the fast track? By understanding and capitalizing on that most powerful yet most under-used weapon in the corporate and marketing armory - public relations. Power Public Relations introduces the new PR. No longer a prop to marketing or corporate communications, public relations has become a powerful and pervasive discipline. This book covers the spectrum of PR strategies, showing how they can be used to aggressively engineer public perceptions on corporate, political, legal, and social fronts. In the business world, PR expert Len Saffir introduces PR as an equal partner with marketing in the promotion of products and services, predicting that 'sell shops' - integrating PR with advertising and promotion - will soon replace traditional ad agencies. Case histories, such as the marketing of cigarettes in a hostile environment and the effective promotion of controversial causes, demonstrate that this is the wave of the future. In the management of crisis - disasters involving defective products, on-site accidents, or accusations of unethical corporate conduct - this book explains how to use preemptive public relations to develop action plans to contain damage in crisis situations, work with the media, and regain public support. In the political and legal arenas, Power Public Relations explains how well-chosen PR strategies can ally public figures with popularcauses or concerns, turn public opinion, and win lawsuits, proxy battles, and personal advancement. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, Power Public Relations will open new opportunities for anyone who understands the new PR and puts it to work. 272 pages.
Tapa Blanda. Condition: Bien.