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Published by Valentine Museum, Richmond, Virginia, 1990
ISBN 10: 1878719009ISBN 13: 9781878719003
Seller: Don's Book Store, Albuquerque, NM, U.S.A.
Book First Edition
Trade Paperback. Condition: Very Good. Ziegler, Robert - Photographer (illustrator). First Printing. 51 Pages. April 1990 Edition. Light wear to cover edges. The period from 1880 to World War 2 changed the way we live. Mass production brought new way for distribution and marketing of goods. Middle managers, coordinated the flow of finished goods from headquarters located. America was transformed from a culture urging self-restraint to one built on immediate gratification through goods and pursuit of leisure time. This revolution in American values created choices for the new consumers that were foreign to their American heritage. Many of the demands were created by advertising agencies. This catalog of cigarette advertising called Smoke Signals considers that period economic growth through Richmond's cigarette industry. as a vehicle to explore the managerial and second industrial revolutions, the development of American advertising, and the transformation of American values. Tobacco was and remains important to Richmond. Tobacco was the bulwark of Virginia's economy for over two centuries and Richmond was the hub of the market before the Civil War. By the 1880s conservatism made Richmond business- men suspicious of new technology that they associated with urban materialism. Continuous-processing machinery, first used in agricultural processing industries such as tobacco, was rejected by local cigarette manufacturers unable to believe that a market existed for mass- produced cigarettes. Richmond's insular vision during this critical period of growth for the rest of the country dictated its economic future for much of the next century. Tobacco remained a central employer, but tobacco leadership and profits left the city forever. Contents: Foreword, Consultants, Lenders to the Exhibition, Acknowledgements, Introduction, Richmond and Tobacco, The Modern Corporation, Advertising Creating the American Mass Market, Transforming American Values, List of Illustrations, and Bibliography.
Published by Distributed by the University of, 1990
ISBN 10: 1878719009ISBN 13: 9781878719003
Seller: Bookmans, Tucson, AZ, U.S.A.
Book
Paperback. Condition: Good. Satisfaction 100% guaranteed.
Published by Distributed by the University of, 1990
ISBN 10: 1878719009ISBN 13: 9781878719003
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Book
Paperback. Condition: Good. 1990 Museum of Life pamphlet - with some wear, GOOD Jumbo-sized.
Published by U.S.A.: Distributed by the University of North Carolina Press, 1990
ISBN 10: 1878719009ISBN 13: 9781878719003
Seller: Mary's Book Shop, Winston-Salem, NC, U.S.A.
Book First Edition
Soft cover. Condition: New. 1st Edition. New condition 1st edition with clean pages and cover.