Product Type
Condition
Binding
Collectible Attributes
Free Shipping
Seller Location
Seller Rating
Published by Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470824654ISBN 13: 9780470824658
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: eCampus, Lexington, KY, U.S.A.
Book
Condition: Very Good.
Published by Wiley, 2011
ISBN 10: 0470824654ISBN 13: 9780470824658
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Wiley & Sons, Incorporated, John, 2011
ISBN 10: 0470824654ISBN 13: 9780470824658
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Book
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Wiley, 2011
ISBN 10: 0470824654ISBN 13: 9780470824658
Seller: Broad Street Books, Branchville, NJ, U.S.A.
Book
Paperback. Condition: New. Brand New Book.
Published by Wiley India Pvt Ltd, 2011
ISBN 10: 8126529784ISBN 13: 9788126529780
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Book
pbk. International Edition. Todays India is seeing things it has never seen before- medals in Olympics cheerleaders in cricket ready-to-cook pastas kissing scenes on national television institutes for air hostesses fairness on national television institutes for air hostesses fairness cream for men agricultural tips on SMS and marriages arranged on the internet In Consumer India Dheeraj Sinha weaves the narrative of a changing India through examples of Bollywood our cultural conditioning todays role models our behaviour as consumers and the role of brands and marketing amid all thisHow does a culture that has been taught to be wary about money now respond to its abundance-what implications that have for finance brands Does Kakaji Namkeen qualify as a brand It sells the same wafers well almost the same as Lays does gives more value for the money and spends nothing in advertising Can a mass brand have a premium offering in India What is it about caller ringtones that makes them such a success India is about its large middle-class consumers but isnt there a profitable premium segment emerging In a country where everyone is feeling young what happens to the real youthLike everything else in India marketing too is part logic part gut Drawing upon facts fiction and personal experience Sinha unravels the interconnections between the mind and the wallet of todays India consumer A practitioners account of what India consumer wants-from the playing field not the sidelines 194 pp.
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by WILEY, 2011
ISBN 10: 0470824654ISBN 13: 9780470824658
Seller: Buchpark, Trebbin, Germany
Book
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 192 | Sprache: Englisch.
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. 184 pages. 8.50x5.75x0.75 inches. In Stock.
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book
Condition: New. Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers. Num Pages: 184 pages, biography. BIC Classification: 1FKA; JFFT; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 147 x 357 x 20. Weight in Grams: 376. . 2015. Hardcover. . . . .
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Palgrave Macmillan, 2015
ISBN 10: 1137367091ISBN 13: 9781137367099
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers. Num Pages: 184 pages, biography. BIC Classification: 1FKA; JFFT; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 147 x 357 x 20. Weight in Grams: 376. . 2015. Hardcover. . . . . Books ship from the US and Ireland.
Published by WILEY, 2011
ISBN 10: 8126529784ISBN 13: 9788126529780
Seller: dsmbooks, Liverpool, United Kingdom
Book
Paperback. Condition: Like New. Like New. book.
Published by Westland, 2015
ISBN 10: 9385152335ISBN 13: 9789385152337
Seller: dsmbooks, Liverpool, United Kingdom
Book
Hardcover. Condition: New. New. book.