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  • Shashi Kanta Varma; Sushma Kaushik; Lali Yadav; Nishi Sethi and Aparna

    Published by Agrotech Publishing Academy, 2009

    Seller: Vedams eBooks (P) Ltd, New Delhi, India

    Seller Rating: 4-star rating, Learn more about seller ratings

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    First Edition

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    Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Contents Preface. About the book. About authors. Our contributor. I. General communication 1. Human communication/Sushma Kaushik. 2. Communication methodologies/T. Verma. 3. Communication barriers/Atul Dhingra. 4. Group dynamics in extension/Sushma Kaushik. 5. Personality development/P.K. Peshin. 6. Public speaking/Sudhir Sharma. II. Written communication 7. Essentials of good writing/Kiran Malhotra. 8. Writing for radio/Shashi Kanta Varma and Seema Rani. 9. Proof reading and its importance/Kiran Malhotra. 10. Desk top publishing/R.P. Bansal and Rajesh Kumar. 11. Cover page designing/Seema Rani. 12. Scientific report writing/Meera Tomer. 13. Official correspondence/Aparna. III. Communication through multimedia 14. Steps in instructional video preparation/Nishi Sethi. 15. Educational video programming/Seema Rani. 16. Play with PowerPoint version 97 to advance tools of XP/A.K. Chhabra and Y. Jindal. 17. An effective presentation of tables and illustrations/A.K. Chhabra. 18. Digital photography/Shashi Varma Seema Rani and R.K. Goyal. IV. Communication strategies 19. Rural home work experience a unique approach to science and technology education for rural women/Savita Singal Shashi Kanta Varma and Nishi Sethi. 20. Communication strategy for agricultural development/Joginder S. Malik and Sube Singh. 21. Training importance concepts and approach/R.P. Singh. 22. Assessment of impact of modular multimedia package on social empowerment of women/Anupama Bishnoi and Nishi Sethi. 23. Empowerment of women making invisible visible/Preeti Sharma and Shashi Kanta Varma. 24. Information and communication technologies for rural development/Preeti Sharma and Shashi Kanta Varma. The book Communication Methodologies is divided into four sections. The first section deals with general communication viz human communication communication methodologies communication barriers group dynamics in extension personality development public speaking. The second section deals with written communication which includes essentials of good writing writing for radio proof reading and its importance desk top publishing cover page designing scientific report writing and official correspondence. The third part deals with communication through multimedia which includes steps in instructional video preparation educational video programming play with PowerPoint version 97 to advance tools of XP an effective presentation of tables and illustrations digital photography. The fourth part of the book is communication strategies which includes rural home work experience a unique approach to science and technology education for rural women communication strategy for agricultural development training importance concepts and approach assessment of impact of modular multimedia package on social empowerment of women empowerment of women making invisible visible and information communication technologies. The book has been prepared for teachers scientists and extension workers to understand the communication methodologies for effective transfer of technologies in rural areas for rural development. 232 pp.

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    Hardcover. Condition: New. Dust Jacket Condition: New. 2nd Edition. Contents Preface. About the book. About editors. I. Extension management 1. Dimensions of good extension/Sushma Kaushik. 2. Farming systems research and extension approach/R.K. Malik. 3. Skill development for extension personnel/R.S. Malik. 4. Approaches and models in extension management/Indu Grover. 5. Gender an analytical and developmental tool/Indu Grover. 6. Understanding SEAGA approach/Nishi Sethi and Indu Grover. 7. Linkage interventions and new vistas of marketing/Atul Dhingra. 8. Entrepreneurship and small business/J.P. Singh. 9. Technology transfer and agri entrepreneurship development/Joginder S. Malik Sube Singh and Sandeep Bhakar. 10. Winning strategies for professional excellence/Baldeo Singh. 11. Project budgeting monitoring and evaluation/B.S. Chillar. 12. PERT and CPM/Shashi Varma and Seema Rani. 13. SWOT analysis a management tool/Sushma Kaushik. 14. Management of extension projects/Baldeo Singh and Poonam Sharma. 15. Some dos and dont's for grass root extension personnel/R.P. Singh. 16. Techno economic and socio ecological factors in transfer of agricultural technology/R.K. Punia. 17. Role of NGOs in rural development/Sushma Kaushik and Ritu. 18. Cooperatives and development/Renu Kumari Sushma Kaushik and Nishi Sethi. 19. Agricultural technology management agency/Nishi Sethi and Sushma Kaushik. 20. Food safety for sustainable development/Anjana Bajaj Nishi Sethi and Salil Sehgal. II. Communication management 21. Planning and organization of training programmes/S.S. Sangwan. 22. Art of effective communication/Manoj Dayal. 23. Organizational communication/Manoj Dayal. 24. Personal management for effective communication/Baldeo Singh. 25. Motivating farmers/R.P. Singh. 26. Development and standardization of CD on animal husbandry practices for rural women of Haryana/Vinita Jain Shashi Kanta Varma and A.K. Varma. 27. Video a powerful tool for educating rural masses/Shalini Asrani Bindu Yadav and Sushma Kaushik. 28. Empowerment of women through Self Help Groups/Preeti Sharma and Shashi K. Varma. The book Extension and Communication Management is divided into two sections. The first section deals with extension management viz. dimension of good extension farming systems research and extension approach skill development for extension personnel approaches and models of extension management gender an analytical and development tool understanding SEAGA approach linkages interventions and new vistas of marketing entrepreneurship and small business technology transfer and agri entrepreneurship development winning strategies for professional excellence project budgeting monitoring and evaluation PERT and CPM SWOT analysis management of extension projects some do's and don'ts for grass root extension personnel techno economic and socio ecological factors in transfer of agricultural technology role of NGOs in rural development co operative and development ATMA and food safety for sustainable development. The second part deals with communication management viz. planning and organization of training programmes art of effective communication organizational communication personal management for effective communication motivating farmers development and standardization of CD on animal husbandry practices for rural women video a powerful tool for educating rural masses and empowerment of women through SHG's. The book has been prepared for teachers scientists and extension workers to understand the dynamics of communication and extension management in rural development and extension programmes. 256 pp.