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Published by McGraw-Hill/Irwin, 1996
ISBN 10: 007049097XISBN 13: 9780070490970
Seller: SecondSale, Montgomery, IL, U.S.A.
Book
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by McGraw-Hill/Irwin, 1996
ISBN 10: 007049097XISBN 13: 9780070490970
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by McGraw-Hill Book Co Ltd, 1997
ISBN 10: 007114255XISBN 13: 9780071142557
Seller: Book Haven, Wellington, WLG, New Zealand
Book
Hardback. Condition: Good. Sixth Edition Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects. No DJ; heavy. 463 pages.
Published by McGraw - Hill, New York, 1997
ISBN 10: 007049097XISBN 13: 9780070490970
Seller: Books@Ruawai, Kaipara District, New Zealand
Book
Soft cover. Condition: Fair. International Edition, Sixth Edition.
Published by McGraw-Hill/Irwin, 1996
ISBN 10: 007049097XISBN 13: 9780070490970
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Book
Hardcover. Condition: New.
Published by McGraw-Hill College, 1996
ISBN 10: 007049097XISBN 13: 9780070490970
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. 6th edition. 463 pages. 9.50x7.50x1.00 inches. In Stock.