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Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.42.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any).
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 0.42.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Books Unplugged, Amherst, NY, U.S.A.
Book
Condition: New. Buy with confidence! Book is in new, never-used condition 0.42.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: New. New! This book is in the same immaculate condition as when it was published 0.42.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Taylor & Francis 2022-06-13, London, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by Routledge 6/13/2022, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Book
Paperback or Softback. Condition: New. Alternate Reality Games: Promotion and Participatory Culture 0.35. Book.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: California Books, Miami, FL, U.S.A.
Book
Condition: New.
Published by Taylor and Francis, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Taylor & Francis Ltd, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Monster Bookshop, Fleckney, United Kingdom
Book
paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Russell Books, Victoria, BC, Canada
Book First Edition
paperback. Condition: New. 1st Edition. Special order direct from the distributor.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book Print on Demand
Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Taylor & Francis Ltd, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book First Edition
Condition: New. 2022. 1st Edition. Paperback. . . . . .
Published by Routledge 2022-06, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Taylor & Francis Ltd, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. 2022. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
Published by Taylor & Francis Ltd Jun 2022, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today.With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies. 144 pp. Englisch.
Published by Routledge, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Taylor and Francis, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Taylor & Francis Ltd, 2022
ISBN 10: 1032338121ISBN 13: 9781032338125
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today.With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies.
Published by Taylor & Francis 2019-08-13, London, 2019
ISBN 10: 081538680XISBN 13: 9780815386803
Seller: Blackwell's, London, United Kingdom
Book
hardback. Condition: New. Language: ENG.