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J C Ayer Co E P Brobeck (1 results)
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No Binding. Condition: Collectible-Very Good. Original trade card with a color illustration of a domestic scene showing two women, two children, and a dog at leisure in a bucolic setting. No date, 1890s. 5 1/2" x 2 3/4." Trade card is very clean and intact overall except for slight edge wear and a few small bits of paper from another material that got stuck (mostly limited to the back). A Very Good copy. Trade card for E. P. Brobeck, a druggist in Rochester, Pennsylvania. The card has two purple stamps from Brobeck on front and back. This card promotes one of the items Brobeck carried, Ayer's Sarsaparilla, as manufactured by J. C. Ayer & Company. J. C. Ayer & Co. was founded by James Cook Ayer (1818-1878) in Lowell, Massachusetts. Ayer opened his own apothecary in 1841. Based on online resources, it is estimated that Ayer's Sarsaparilla was first released between c. 1840 and c. 1855. The text on back lauds the sarsaparilla's purported medicinal properties including being a blood purifier. Like many medicines during this time, Ayer's Sarsaparilla's effectiveness as a medicine was questionable at best. Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
