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Independent Elevator (1 results)
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No Binding. Condition: Collectible-Very Good. Original trade card and ink blotter with a color illustrated portrait of "Helen," who is likely American actress Helen Hayes (1900-1993). No date, circa 1926-1930. 4" x 9 1/4." Trade card is very clean and intact except for slightly bumped corners and black ink scrawled on the back. This trade card doubles as an ink blotter as indicated by the presence of ink and the back being made of thick, solid blue paper. A Very Good copy. Trade card for the Independent Elevator Company, Incorporated based in San Francisco, California. As advertised on its trade card, the company offers services of maintaining and repairing elevators and electric motors. The Independent Elevator Co., Inc. was founded in 1926 and was dissolved in 1985. The printer is the Louis F. Dow Company of St. Paul, Minnesota. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
