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Published by Maclean-Hunter Limited, Toronto, 1958
Book First Edition
Paperback. Condition: Good. Curtin, Walter; Rockett, Paul; Tata, Sam; Long, Jack V.; Ehricht, Horst; Watt, Erik; Macpherson, Duncan (cover); Hill, James (illustrator). First Edition. 68 pages. Contents: Colour-photo Caterpillar ad inside front cover features construction of the 67-mile link between Calgary and Banff; Anticipating B.C.'s big blast at Ripple Rock; Article 1201 of the Customs Tariff makes Canadian Customs Officers Censors - in spite of themselves; Nice colour-photo ad for the 1958 Ford; The Large Family Isn't the Best Kind Now - so argues Dr. Robert Brockway; Humourous BMO full-page ad shows mad housewife, laughing daughter, and a hole where the stove sat. before mom threw it out the window!; Telephone Swindlers - how they operate and why they're seldom caught; Quebec scriptwriter Laurette Larocque-Auger - article with photos; The Coming Revolt Against Leisure; The Non-Taxable Loves of Mrs. Ollenberger (fiction); The Great Back-To-School Boom - the strongest surge in adult education the nation has ever seen; We Took Our Girls on an Arctic Vacation - Erik Watt and family attempt an eleven-hundred mile trip down the Mackenzie River to Aklavik in a 14' boat; Handsome full-page colour ad for the Buick Limited; Swiss Watch full-page ad features Norman Rockwell image of watchmaker at work; Nice one-page colour ad for Labatt's '50' Ale; Nice one-page colour ad for the 1958 Dodge features road construction scene; Colour ad for Beatty clothes washers; Colour-photo Coke ad on back cover features well-dressed couple in an elegant setting. Average wear. Unmarked. Binding sound. A quality vintage copy.