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Henry Borgstede Co J Gabel (1 results)
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No Binding. Condition: Collectible-Very Good. Original trade card with a color illustration of two cartoon boys who are out hunting birds. Done in a caricatured style, one of the boys points an oversized gun at a bird. The caption reads, "Opening of the Fall Shooting Season." No date, circa 1880s-1890s. 4" x 2 1/2." A name written in pencil on back. Trade card is clean and intact overall except for some wrinkling and age toning. A Very Good copy. Trade card for Henry Borgstede & Co., a shoe store, with amendments from the store's successor, J. Gabel. Bracketed words in the title indicate changes made to the text to reflect new store ownership. Stamp of J. Gabel on back. The new store number, "543," has been written in purple colored pencil with "528" crossed out. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
