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Frederick Brown J W Ringo (1 results)
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No Binding. Condition: Collectible-Near Fine (Near Fi. Original trade card with a color illustration of young girl holding a basket of fruit. Features a gilt background. No date, circa 1880s. 2 3/4" x 3 3/4." Trade card is very clean and intact except for slight rubbing on front, a couple microscopic wrinkles, and a small bit of brown paper stuck to the back. A Near Fine copy. Trade card promoting Brown's (Jamaica) Ginger, a patent medicine manufactured by the company, Frederick Brown, which was founded by a drugstore owner of the same name. J. W. Ringo, a druggist in Parkville, Platte County, Missouri, is listed as one of the sellers carrying the Ginger. The text on back reads, "Brown's Ginger [has some loss of text from the original cut], the Genuine. Frederick Brown, Philadelphia. Established 1822. Is not a specific, but It will Comfort when Cold. It will Aid where Re-action is feared. It will Stimulate without doing harm. And when taken according to the directions given, will do Good in All Seasons. State Plainly, Frederick Brown, Philadelphia." Frederick Brown invented Jamaica Ginger in 1822. There may have been some truth to its purported ability to cure mild stomach upset, but its cure-all claims, common in patent medicines at the time, were dubious. Despite this, the company enjoyed much success and eventually carried a whole line of patent medicines. The business was handed down for two generations but closed in 1919 following consumer protection laws that called for safer food and drug regulations and the advent of the Prohibition era (Brown's Ginger had a high alcohol content). Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
