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  • No Binding. Condition: Collectible-Good. Original trade card with a color illustration of a girl or young lady holding a pot of flowers in what may be a courtyard. No date, 1890s-1910s. 3 1/4" x 6." Trade card is clean and intact overall but has slight rippling throughout and has parts of another publication that got stuck to it. Illustration is mostly intact. A Good copy. Trade card for the Fleishman Brothers and their "City of Paris" store in Pittsburgh, Pennsylvania. Additional text on back includes their two other locations in New York and Paris and denotes their specialty as "Millinery, Trimmings and Fancy Goods." Trade cards were antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.