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Published by LAP Lambert Academic Publishing, 2015
ISBN 10: 3659720852ISBN 13: 9783659720857
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
Condition: New.
Published by LAP Lambert Academic Publishing, 2015
ISBN 10: 3659720852ISBN 13: 9783659720857
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book Print on Demand
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP Lambert Academic Publishing 2015-07, 2015
ISBN 10: 3659720852ISBN 13: 9783659720857
Seller: Chiron Media, Wallingford, United Kingdom
Book
PF. Condition: New.
Published by LAP LAMBERT Academic Publishing Jul 2015, 2015
ISBN 10: 3659720852ISBN 13: 9783659720857
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Although Portuguese wine exports have been increasing, national wine consumption has not been following a similar trend. Not only there are a growing number of new brands and products in the market, which can difficult consumer choice, but wine itself has been losing market share to other beverages, particularly beer. It is then necessary to develop marketing strategies that reduce information asymmetries between domestic wine sellers and buyers and convert wine drinking in act of refined culture and status. This work intends to explore the sales potential of a branding concept centered in the historical character of high-quality domestic wines: the Historical Wines of Portugal. The results of this dissertation should be especially useful and have important practical implications to Portuguese wine producers, wine tourism managers and Government institutions. Successful marketing programs designed around the Historical Wines concept should increase the Portuguese consumers' knowledge and involvement with the category, as well as their demand for traditional national products. 72 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659720852ISBN 13: 9783659720857
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Although Portuguese wine exports have been increasing, national wine consumption has not been following a similar trend. Not only there are a growing number of new brands and products in the market, which can difficult consumer choice, but wine itself has been losing market share to other beverages, particularly beer. It is then necessary to develop marketing strategies that reduce information asymmetries between domestic wine sellers and buyers and convert wine drinking in act of refined culture and status. This work intends to explore the sales potential of a branding concept centered in the historical character of high-quality domestic wines: the Historical Wines of Portugal. The results of this dissertation should be especially useful and have important practical implications to Portuguese wine producers, wine tourism managers and Government institutions. Successful marketing programs designed around the Historical Wines concept should increase the Portuguese consumers' knowledge and involvement with the category, as well as their demand for traditional national products.
Published by LAP Lambert Academic Publishing, 2015
ISBN 10: 3659720852ISBN 13: 9783659720857
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book Print on Demand
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659720852ISBN 13: 9783659720857
Seller: moluna, Greven, Germany
Book
Condition: New.