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C W Dexter Bro Fleming Bros (1 results)
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No Binding. Condition: Collectible-Very Good. Original trade card featuring a stately portrait of a man illustrated in black-and-white. The title is printed under the portrait. No date, circa 1882 (testimonial dated 1882). 3" x 4 1/2." Trade card is very clean and intact except for slight corner and edge wear and light rubbing on front. A Very Good copy. Trade card promoting the general store, C. W. Dexter & Bro. Their main selling point is that they carry Dr. C. McLane's Liver Pills and Vermifuge, both of which might be considered patent medicines. Patent medicines are medicinal products with questionable curative properties that were popular during the late nineteenth century. According to the testimonial printed on back, McLane's Liver Pills are a "bile remover and liver corrector." The testimonial also promotes Dr. C. McLane's Vermifuge. Toward the bottom on back is the address of the Fleming Brothers, who manufactured Dr. C. McLane products. Dr. Charles McLane was an actual physician (1790-1898?) whose was well-respected by his peers and ran a successful medical practice. In 1844, he sold the rights for his signature Liver Pills to Jonathan Kidd, a fellow pharmacist. Kidd then began manufacturing McLane's famous pills. About a year later, Kidd partnered with John Fleming, a pharmacist and drugstore owner, and the company was renamed Jonathan Kidd & Co. After Kidd passed away in 1853, John's brother, Cochrane Fleming, joined the business. The new name was Fleming Bros. & Co. They became the exclusive manufacturers of McLane's medicines and became a prominent business. Trade cards are antique business cards that first became popular during the late seventeenth century in Paris and Lyon, France and London, England. Trade cards were often given by business owners and proprietors to patrons and customers as a way to promote their businesses. Prior to the use of street addresses, trade cards had maps so clients could locate the associated business. Many of these cards also incorporated elaborate designs, illustrations, and other decorative features. Trade cards became popular in the United States during the nineteenth century in the period after the Civil War. The late nineteenth century also saw the advent of trade card collecting as a hobby. While they are no longer in use, trade cards influenced the formation of trading cards and were the predecessors of modern-day business cards.
