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Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Open Books, Chicago, IL, U.S.A.
Book
hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Published by AMACOM, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Book
Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Published by AMACOM, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Bluff Books, Natchez, MS, U.S.A.
Book
Hardcover. Condition: Very Good. 0814473903 Text clean and unmarked. Shelf wear to dust jacket with a one inch tear on lower front. Dust jacket protected in a mylar sleeve.
Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Book
Condition: VeryGood. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included.
Published by AMACOM, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by AMACOM/American Management Association, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.38.
Published by AMACOM/American Management Association, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Book
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.38.
Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: PAPER CAVALIER US, Brooklyn, NY, U.S.A.
Book
Condition: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block.
Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Published by AMACOM, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
Book
Hardcover. Condition: Very Good.
Published by American Management Association (AMACON), New York, NY, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Hourglass Books, Vancouver, BC, Canada
Book
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good, Not Price Clipped. American First. Complete number line from 1 to 10; some edge wear to boards and dust jacket; otherwise a solid, clean copy with no marking or underlining; collectible condition. Book.
Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Irish Booksellers, Portland, ME, U.S.A.
Book
Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by AMACOM, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Book Express (NZ), Wellington, New Zealand
Book
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 256 pages. Foreword by Paco Underhill With Baby Boomer wome n spending well over a trillion dollars a year on goods and servi ces, the days of women 40+ being ignored by marketers are numbere d. Overthrowing stereotypes of aging, the groundswell of awarenes s is no less than a marketing revolution. BOOM is a comprehensi ve guide to identifying, reaching and influencing Baby Boomer wom en. The book features insights and case histories from 40 top mar keters, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. The authors, experts in marketing to this demographic, present insider intelligence that includes: * proprietary research that will give a competitive edge to companies seeking new, expanded consumer markets * the I mago Diagnostic (ID) -- a motivational assessment tool to help id entify what makes Baby Boomer women tick * easy-to-use charts co rrelating ages to life stages and generational influences * the Eight Things You May Not Know About Boomer Women -- But Should BOOMÂ's practical resources combine to reveal an essential truth about Baby Boomer women: they are more than a niche market. In ma ny cases, they are the marketplace itself. Editorial Reviews Re view It's about time marketers realize that Boomer women can no longer be ignored in favor of younger consumers who don't even co me close to have the buying power of these women. The authors bri ng clarity, insight, and focus to a misunderstood group of consum ers, and offer solutions from marketers who are successfully tapp ing into this important consumer group. -- Fara Warner, author, The Power of the Purse: How Smart Companies Are Adapting to th e World's Most Important Consumers--Women Kudos to Mary Brown a nd Carol Orsborn for their compelling new book BOOM. They have hi t the sweet spot of the luxury market: Boomer women who not only are the decision makers in 80 percent of important purchases but also sophisticated trend leaders shaping the future definition of luxury products and services. They've assembled a savvy group of contributors who share real-world knowledge in ways that luxury marketers can apply to the challenge of growing their respective businesses, revenues and loyalty of one of the most influential c ommunities in today's marketplace. News luxury marketers can use. A must-read. -- Gregory J. Furman, Founder & Chairman, The Lux ury Marketing Council Worldwide (since 1994) Mary Brown and Car ol Orsborn have crafted a Swiss-knife aid for those committed to figuring out this huge market of more than 38 million women. BOOM gives you vital tools for opening up this market to whatever you are selling. Somehow, they talked top marketing officers in near ly 40 organizations into sharing some of their secrets -- a real plus for readers. -- David B. Wolfe, author of Ageless Marketin g: Strategies for Reaching the Hearts and Minds of the New Custom er Majority We've long understood the financial power of the co nsumer aged 40+; now BOOM shines a light on the Boomer woman as t he power consumer, rather than a niche market. Kudos to the 40 ma rketing leaders whose insights and experiences create this guide to understanding and communicating with women 40+. This book is s mart, easy to use, and prescriptive. -- Tim Gibbon, President & CEO, JWT Specialized Communications/Mature Market Group Book D escription Foreword by Paco Underhill Women make the vast majo rity of purchasing decisions in the United States, spending trill ions of dollars every year on everything from food and clothing t o appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending c lout than any other: Baby-Boomer women. Born between 1946 and 196 4, these women represent a portion of the buying public no market er can afford to ignore. With successful careers, investments mad e during the boom years, and inheritances from parents o.
Published by American Management Association, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: Used. pp. xviii + 238.
Published by American Management Association, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Majestic Books, Hounslow, United Kingdom
Book
Condition: Used. pp. xviii + 238 Illus.
Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by AMACOM, New York,, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: Antiquariat Christoph Wilde, Düsseldorf, Germany
Book
1. Auflage. XVIII, 238 S. Orig.-Pappband mit ill. Orig.-Umschlag. - Rücken an den Kapitalen gering bestoßen. Ansonsten sehr gut erhaltenes Exemplar. Innen sauber.
Published by Amacom Books, 2006
ISBN 10: 0814473903ISBN 13: 9780814473900
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Book
Condition: New. New. In shrink wrap. Looks like an interesting title! 1.3.