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    Condition: New. Contents: Preface. 1. Economic liberalisation current scenario and future agenda/S.P. Jalan. 2. Emerging trends in globalisation liberalisation and privatisation/G.S. Batra. 3. Liberalisation of Indian economy public sector reforms and challenges/B.K. Mishra. 4. Liberalisation of Indian economy: an appraisal of recent public sector reforms/G.S. Batra and B.S. Bhatia. 5. Privatisation of a public sector unit (a case study)/G.S. Batra and B.S. Bhatia. 6. New economic policy and its impact on Indian labour market/Raghuraman Narayan. 7. Globalisation of Indian agriculture expecting fair deal from unfair world/S.K. Mishra and Surendra Mishra. 8. Impact of liberalisation policies on the status of women a view point/T. Jyothi Rani and H. Girija Rani. 9. Impact of liberalisation on corporate sector/G.S. Batra. 10. Contemporary issues in sustainable development/Raghuraman Narayan. 11. Emerging trends in rural development in the changing economic scenario (policy perspective and its impact on Garhwal Region)/R.C. Dangwal and Shubha Gairola. Index.

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    Hardbound. Condition: New. Contents: Preface. 1. Economic liberalisation--current scenario and future agenda/S.P. Jalan. 2. Emerging trends in globalisation, liberalisation and privatisation/G.S. Batra. 3. Liberalisation of Indian economy--public sector reforms and challenges/B.K. Mishra. 4. Liberalisation of Indian economy: an appraisal of recent public sector reforms/G.S. Batra and B.S. Bhatia. 5. Privatisation of a public sector unit (a case study)/G.S. Batra and B.S. Bhatia. 6. New economic policy and its impact on Indian labour market/Raghuraman Narayan. 7. Globalisation of Indian agriculture-- expecting fair deal from unfair world/S.K. Mishra and Surendra Mishra. 8. Impact of liberalisation policies on the status of women--a view point/T. Jyothi Rani and H. Girija Rani. 9. Impact of liberalisation on corporate sector/G.S. Batra. 10. Contemporary issues in sustainable development/ Raghuraman Narayan. 11. Emerging trends in rural development in the changing economic scenario (policy perspective and its impact on Garhwal region)/R.C. Dangwal and Shubha Gairola. Index.

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    Hardcover. Condition: As New. Dust Jacket Included. Contents Preface. I. Personnel management 1. Personnel policies and practices in a corporate enterprise a case study/Anil Kumar. 2. Impact of training and development on the job performance in the food industry/Harpreet Singh. 3. A study of recruitment selection and training in a manufacturing enterprise (a case study)/Hema Rawal. 4. Impact of training on the performance of a corporate enterprise/P.S. Nageswara Rao. 5. Wage productivity relationship in a corporate enterprise in a liberalised economy (a case study)/Prabhas Kumar Chakrabarti. II. Entrepreneurship development and SSI sector 6. Tourism industry and entrepreneurship development with special reference to Garhwal hills/H.P. Pandey Ram Sharan and A.K. Pokhriyal. 7. Small entrepreneurial business and Turnaround management/G.S. Batra and B.S. Bhatia. 8. Policy perspective and problems faced by SSI Units/Yogi Pal Singh. III. Operations management 9. Value analysis a management tool for cost reduction a case study/Gurmeet Singh Dhream. 10. Value engineering new paradigms for increased production and productivity/Narinder Singh Walia. 11. Inventory control management in a road transport corporation a case study/Ravinderjeet Singh. 12. Productivity improvement an economic analysis/Prabhas Kumar Chakrabarti. IV. Financial management 13. Management of financial and operational performance of a corporate enterprise a case study/Anil K. Sharma. 14. Institutional financing in Garhwal region an overview/Shardha Gupta. V. Management of development 15. New economic policy and emerging dimensions of management education/G.S. Batra. 16. A perspective for the economic development of a hills area a study of Garhwal region/R.C. Dangwal and Shardha Gupta. VI. General management 17. Accountability and control of corporate public sector enterprises in India/G.S. Batra and B.S. Bhatia. 18. Organisational effectiveness of primary health centres a case study/Satish Bansal. VII. Marketing management 19. The ignoramus buyer an empirical insight/H. Peeru Mohamed. 20. Repositioning of tourism as a product/S.V. Narayan and S. Saha. 21. Management of Sales in a co operative organisation a case study/M. Hampanna. 22. Salesperson of the 21 century towards a psychology of marketing/K. Rangarajan. Index. Globalisation and liberalisation are the recent trends in the emerging economies of the world. To cope with the challenges of survival competitiveness and growth business management discipline assumes much more importance. Functional management research is being recognised as a powerful tool of transformation of different sectors of a fast developing economy. Our knowledge about organisations and management practices within them is likely to be richer if it is based on both the practitioners experiences and the researchers rigorous empirical research. Management of an organisation is a mixture of science and art hence when forming models of business and management it is important that room is left for including not only scientific knowledge but practical wisdom also. Further focus on research skills of business managers (through formal course requirements in research methodology and practical research projects) is not only desirable but also mandatory if companies and other organisations are able to compete and survive in a fast competitive and turbulent business world. This book on Globalisation and Functional Management highlights the contemporary issues in functional management research. 472 pp.

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    Hardbound. Condition: As New. New. Contents Preface. I. Marketing Policies and Practices 1. Rural marketing in Garhwal hills need for a selective approach/Atul K. Dhyani. 2. Tourism marketing advertising and publicity (a study of Punjab tourism)/G.S. Batra A.S. Chawla and Anju Mehta. 3. Role of PSIEC in Promotion of Products of SSI units (a case study)/Yogi Pal Singh. 4. Marketing strategies for Indian rural markets/K. Ramamohana Rao. 5. Market oriented farming (a case for development of entrepreneurship)/K.N. Badhani A.K. Pokhriyal and Janki Suyal. 6. Strategic marketing of industrial products in Nigeria emerging trends/Cajetan C. Nosike. 7. Agricultural marketing strategies in the changing global business scenario/Nalini Prava Tripathy. 8. Personal selling strategies of tourism services/Dev Malya Dutta. 9. Marketing strategies of Ghanian companies (implications of economic reforms and globalisation)/Kwadwo Benneh. 10. Tapping international markets (niche marketing strategy)/S.S. Kaptan and S.A. Telang. 11. Problems of marketing of medicinal plants/Anil Kr. Chojar. II. Marketing of Services Products and Buyer Behaviour 12. The environmental buyer behaviour model (a comparative analysis of consumer environmental behaviour)/Hazel T. Suchard Michael J. Polonsky and Ricky Yee Kwong Chan. 13. Inter group conflict in the purchasing decision making process (a conflict oriented approach to organisational buying behaviour)/S. Jayachandran and R.N. Anantharaman. 14. Consumer dissatisfaction and complaints and users of durable and non durable products/A.K. Dhyani. 15. Perception of customer as to the services provided by UPFC in Garhwal region/R.C. Dangwal and Shardha Gupta. 16. After Sales services by a car manufacturing company (a case study)/Etinder Pal Singh and Pradeep Kumar Bhatt. 17. Post purchase behaviour of Bajaj scooter customers/Kunal Alias Kundan. 18. Need of consumer education for Indian consumers/Atul K. Dhyani. 19. Incident based measurement of patient's satisfaction/dissatisfaction/Gajendra Singh. 20. Recent trends in marketing of banking services (a study of customers perceptions)/P.S. Sidhu. 21. Health care marketing (a study of maternity care services through marketing approach)/B. Balaji Prasad. 22. Recent trends in Sales promotion in the emerging global business scenario/P.S. Sidhu. Index. Globalisation and Liberalisation is gaining growing attention as a strategy for survival competition and growth. The limitations of national markets the diversity and unevenness of resource endowments of different nations complexity of technological developments differences in the levels of development and demand patterns differences in production costs and efficiencies technological revolution in communication and other fields etc. mandate globalisation. The concept of marketing is a dynamic concept. It has changed altogether with the passage of time. Such changes have far reaching effects on production and distribution. With the rapid changes in tastes and preference of people marketing management has to prepare for this challenge. Marketing as an instrument of measurement gives scope in understanding the new demand patterns and thereby produce and make available the goods accordingly. Marketing is the kingpin that sets the economy revolving. The marketing organisation more scientifically organised makes the economy strong and stable the lesser the stress on the marketing function the weaker will be the economy. This book on Globalisation and Marketing Management contains papers on marketing management practices policies and emerging trends in global business. This volume will be of great use to all those interested in the study of marketing management practices and policies. 308 pp.

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    Hardcover. Condition: As New. Dust Jacket Included. Contents Preface. I. Globalisation and its policy implications 1. Liberalisation of the economy/G.S. Batra and B.S. Bhatia. 2. Globalisation and business strategies/Francis Cherunilam. 3. Globalisation of market opportunities and challenges/J.S. Panwar. 4. Foreign exchange management/Devender Krishan Batish. 5. Globalisation of financial markets/G.S. Batra and A.S. Chawla. 6. Management paradigms in the age of e commerce/Gajendra Singh. 7. Corporate governance and corporate management in a liberalised economy/S.P. Kala. 8. Emerging trends in privatisation/S.S. Kaptan and S.A. Telang. 9. Foreign investment and its implications/G.S. Batra. II. Globalisation and export marketing 10. International business emerging trends/Narinder Kaur. 11. India's exports problems and prospects/R.S. Pandey K.S. Negi and A.K. Pokhriyal. 12. Export performance and export policy/Narinder Kaur. 13. International marketing a case study/Awadhesh Kumar Singh. III. Global trends in accounting 14. Globalisation of accounting standards/Sujit Sikidar and Hem Ch. Gautam. 15. Capital budgeting as a tool of management accounting in global business/S. Matadeen. 16. The accounting lab technology in global setting/Jeremy Cripps. 17. Accountancy political structure and cultural decay/A.J. Stagliano. IV. Tourism promotion in a global perspective 18. Tourism management in a global economy/R.C. Dangwal. 19. Marketing of tourism services in India (A case study)/Anju Mehta and B.S. Bhatia. 20. Managing tourism environment conflicts in a global economy/G.S. Batra. V. Performance of MNCs 21. Supply chain management a study of snack food MNC/G.S. Bedi. 22. Management information and control system a study of a multinational food company/Vipul Virmani. Index. When the International business environment is undergoing rapid transformation and new linkages are sought to be enforced through the multilateral trade negotiations there is need for restructuring the industry agriculture and other sectors of the economy to meet the new challenges in the changing global business scenario. Introduction and implementation of various reform measures had a positive effect on our economy. Now after we have witnessed breakdown of South Asian economies and recessionary tendencies in India and abroad there is need to strike at the root cause of the various economic problems faced by various emerging markets. Through this book on Liberalisation Globalisation and International Business an attempt has been made to highlight the emerging issues of globalisation and liberalisation. This book is a collection of papers contributed by management scholars and practitioners. This volume will be of great help in understanding the various complex economic issues and impact of new policy changes. 405 pp.

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    Hardbound. Condition: As New. New. Contents Preface. I. Advances in Financial Institutions 1. Information system and technology in Indian commercial banks/H.P. Pandey K.S. Negi Ram Sharan Pandey and A.K. Pokhriyal. 2. Role of banking institutions in financing the corporate sector a comparative study of public and private sector banks/Paramjit Singh. 3. A critical study of operational performance of UPFC/R.C. Dangwal and Shardha Gupta. 4. Banking system and its emerging trends a case study/Kawaljit Singh. 5. Appraisal of financial assistance programme of PSIDC/Vikas Bansal. 6. Need for restructuring financial system for the rural development/R.S. Pandey. 7. Impact of UPFC's lending on the performance of enterprises/R.C. Dangwal and Shardha Gupta. 8. Perception of borrowers as to utilization and repayment of cooperative finance/Partap Singh. 9. Profitability of pre and post reform process in banking industry of India/Pratap Singh Chauhan and Daxa Gohil. II. Advances in Financial Services and Markets 10. From Badla to options and futures developments in the Indian stock market/B.S. Bhatia and Nandita Bajaj. 11. Mutual funds performance a case study/G.S. Batra A.S. Chawla and Maninder Kaur. 12. Indian capital market the emerging role of merchant bankers/K.S. Ramola. 13. Investors perceptions about the working of Indian securities market and protection of investors/Kanchan Goyal. 14. New vistas in auto financing a case study/Salesh Kumar Yadav. 15. Hire purchase an innovative financial service/Kawaljit Kaur. 16. A critical appraisal of financial and operational performance of leasing companies a case study/G.S. Batra and Meenakshi Seth. 17. Review of studies in development finance/Shardha Gupta. 18. Problems of commercial papers in India/S.S. Kaptan and S.A. Telang. 19. Regulatory approach to Indian corporate securities market/Anil Kumar Sharma. 20. Legitimacy of the external reporting of corporate social performance/K.N. Badhani and A.K. Pokhariyal. Index. Financial innovations have changed the whole structure and functioning of financial markets. The entire range of reforms aimed at promoting competition within a prudent regulatory regime is beginning to bear fruit. The financial position of the scheduled commercial banks has improved. The number of public sector banks declaring operating profits went up. The average ratio as to non performing assets to the total advances for the public sector banks came down in case of numbers of banks. The response of foreign investment flows to the liberalisation measures has been very encouraging over the last few years. The liberalisation of the financial sector has also thrown up the need for several financial markets and services. One of the noteworthy events has been the emergence of a link between call money markets and foreign exchange markets and inevitable consequence of the gradual development of these markets over the last few years. The process of reforms in the capital markets including the money markets were further strengthened. The Securities Laws (Amendment) Act empowered SEBI to regulate all market intermediates. An ordinance to establish a system of depositories was promulgated addressing one of the major lacunae in the existing system. SEBI has introduced a number of new rules and regulations which will improve market practices. New financial services have been introduced by various financial institutions. This book on Globalisation and Financial Service Sector studies the developments in financial services financial institutions and markets. The papers deal with structural facets as to financial institutions services and markets. This volume will be of immense help to all those interested in the study of financial innovations taking place in global financial markets. 514 pp.


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