Comportamiento del consumidor/ Consumer Behavior (Spanish Edition) - Softcover

Blackwell, Roger; Miniard, Paul

9789706861870: Comportamiento del consumidor/ Consumer Behavior (Spanish Edition)
Softcover
ISBN 10: 9706861874 ISBN 13: 9789706861870
Publisher: Cengage Learning Latin America, 2002
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Este texto se centra en como y por que los consumidores toman decisiones especificas y se comportan de cierta forma, lo que atrapa su atencion y que los hace ser leales. Para responder estas interrogantes se analizan las caracteristicas individuales y gru.

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