Mannequin: Working Women in India's Glamour Industry - Hardcover
The fashion industry in India is huge, employing more than sixty million people and, at $70 billion, accounting for a sizable chunk of the nation’s economic activity. Despite that, it remains a startlingly unprofessional industry—particularly when it comes to the work of modeling, and how the women who perform that work are viewed and treated. With Mannequin, Manjima Bhattacharya takes readers into the world of fashion in India to show what the work of a model is like and the difficulties it entails, from the struggle by trade unions to organize models to the fundamental question of whether fashion objectifies women or acknowledges their agency. Spanning from the 1960s to the present, and taking account of changes from globalization and shifting beauty standards, Mannequin is an up-to-date account of fashion’s forgotten workers.
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About the Author:
Manjima Bhattacharjya is a feminist activist, researcher and writer based in Mumbai. Her writing has appeared in the Times of India and Elle magazine, and she has been a columnist for the leading social justice website Info-change India.
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- PublisherZubaan Books
- Publication date2018
- ISBN 10 9385932225
- ISBN 13 9789385932229
- BindingHardcover
- Number of pages250
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Mannequin - Working Women in India`s Glamour Industry
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Book Description Hardcover. Condition: New. 1st Edition. With a domestic market of around 70 billion dollars, the Indian fashion industry employs over 60 million people and accounts for a sizeable chunk of the country s GDP. Despite this, models-the most visible yet voiceless actors of the industry-are rarely given the recognition they deserve. It is this overlooked demographic that forms the focus of Manjima Bhattacharjya s remarkable study, bringing these women s voices and perspectives to us. Tracing the rise of the modelling and beauty industry from the 1960s to the present day, Bhattacharjya argues that modelling is work, and should be recognized as such. At the heart of the book lies a difficult question: should the industry be seen as objectifying women or as acknowledging their agency? Mannequin is also an individual s personal exploration of the changing relationship between fashion and feminism. Seller Inventory # 125627
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