Katha: Tell a Story, Sell a Dream [Hardcover] [Aug 01, 2015] Shoba Narayan - Hardcover

Hardcover

ISBN 10: 8129137011 ISBN 13: 9788129137012

Publisher: Rupa Publications

Synopsis

Some of the most successful people of our times are master storytellers. From Steve Jobs to N.R. Narayana Murthy, from Indra Nooyi to Rakesh Jhunjhunwala, the best communicators are those who effectively use stories, analogies, metaphors and even jokes to get their message across. Maybe you are an entrepreneur, trying to sell your business plan to potential investors. Maybe you are the head of a company, trying to influence your employees to follow a rather unconventional path. Or a mid-level manager, trying to convince your boss to take a chance on a project. No matter which field you are in, there comes a time when you have to persuade and influence and there's no better way to do it than by narrating stories. In fact, the modern designation of chief storytelling officer (CSO) - which is said to have begun at Nike in the nineties - is a growing trend in companies. Katha: Tell a Story, Sell a Dream is about the art of storytelling in business. It tells you why stories are important, w

About this title

About the Author:

Shoba Narayan is an award-winning author and columnist. She has written for The New York Times, The Wall Street Journal, CondéNast Traveler, Time, The National Abu Dhabi and Knowledge@Wharton, among others. She also writes a regular column for Mint, India s second largest business daily, and is the author of two memoirs: Return to India and Monsoon Diary. Shoba conducts regular storytelling workshops for corporate leaders.

About this edition

• Publisher: Rupa Publications
• ISBN 10: 8129137011
• ISBN 13: 9788129137012
• Binding: Hardcover