Prospects and Challenges of Public Relations as a Marketing Tool: A case study of Islamic University College, Ghana - Softcover
- PublisherLAP LAMBERT Academic Publishing
- Publication date2023
- ISBN 10 6206179141
- ISBN 13 9786206179146
- BindingPaperback
- Number of pages80
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Prospects and Challenges of Public Relations as a Marketing Tool
Published by
LAP LAMBERT Academic Publishing Jun 2023
(2023)
ISBN 10: 6206179141
ISBN 13: 9786206179146
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The importance of public relations to organizations cannot be overemphasized. Overtime, public relations has evolved from information dissemination to relationship management. Supported by research, public relations has increasingly been integrated into management and practiced strategically beyond the scope of keeping the publics informed. This case study explored the use of PR in marketing a private tertiary institution. The study examined the prospects and challenges in the use of public relations in marketing the Islamic University College, Ghana. The primary theoretical and methodological tools were excellence theory, systems theory, and document analysis. The research therefore used the qualitative approach, with the target population being the staff of the institution's public relations department to assess how public relations is utilized at Islamic University College, Ghana as a marketing tool, the challenges involved as well as the prospects. 80 pp. Englisch. Seller Inventory # 9786206179146
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Prospects and Challenges of Public Relations as a Marketing Tool : A case study of Islamic University College, Ghana
Published by
LAP LAMBERT Academic Publishing
(2023)
ISBN 10: 6206179141
ISBN 13: 9786206179146
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Taschenbuch
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The importance of public relations to organizations cannot be overemphasized. Overtime, public relations has evolved from information dissemination to relationship management. Supported by research, public relations has increasingly been integrated into management and practiced strategically beyond the scope of keeping the publics informed. This case study explored the use of PR in marketing a private tertiary institution. The study examined the prospects and challenges in the use of public relations in marketing the Islamic University College, Ghana. The primary theoretical and methodological tools were excellence theory, systems theory, and document analysis. The research therefore used the qualitative approach, with the target population being the staff of the institution's public relations department to assess how public relations is utilized at Islamic University College, Ghana as a marketing tool, the challenges involved as well as the prospects. Seller Inventory # 9786206179146
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Prospects and Challenges of Public Relations as a Marketing Tool
Published by
LAP Lambert Academic Publishing
(2023)
ISBN 10: 6206179141
ISBN 13: 9786206179146
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The importance of public relations to organizations cannot be overemphasized. Overtime, public relations has evolved from information dissemination to relationship management. Supported by research, public relations has increasingly been integrated into man. Seller Inventory # 927516086
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