Neuromarketing to Setup International Marketing Intelligence System: Innovative practice of marketing analytics and DSS - Softcover
- PublisherLAP Lambert Academic Publishing
- Publication date2019
- ISBN 10 6139960525
- ISBN 13 9786139960521
- BindingPaperback
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Neuromarketing to Setup International Marketing Intelligence System
Published by
LAP LAMBERT Academic Publishing Nov 2018
(2018)
ISBN 10: 6139960525
ISBN 13: 9786139960521
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the field of marketing research, represents an implementation of neuroscientific methods, with a purpose of a better understanding of human behaviour. As a sublimation of two scientific disciplines-consumer behaviour and neuroscience - neuromarketing replaces the traditional types of marketing research. The purpose of this research is to introduce the postulates and the methodology of neuromarketing application, from the scientific and professional point of view. With a comparative analysis of the influence neuromarketing has on the promotion of a marketing campaign, this research determines the technological and general limitations in doing research, which have a direct influence on: product development, graphic design, distribution and promotion of products/services in general can say overall international marketing intelligence system (IMIS) engineering. This book available information and tactics how neuromarketing is useful to engineer and implement IMIS. 268 pp. Englisch. Seller Inventory # 9786139960521
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Neuromarketing to Setup International Marketing Intelligence System
Published by
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(2018)
ISBN 10: 6139960525
ISBN 13: 9786139960521
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Shaikh Anwar Mohd. SadiqueProf. (Dr.) Md. Sadique Shaikh qualified M.Sc, M.Tech, MBA (HR), MBA (MM), DBM, PGDM, M.Phil, DMS (IBM) and published 80 research papers/communications/opinions. OCM/Editor/Chief Editor of several journals . Seller Inventory # 261127593
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Neuromarketing to Setup International Marketing Intelligence System : Innovative practice of marketing analytics and DSS
Published by
LAP LAMBERT Academic Publishing
(2019)
ISBN 10: 6139960525
ISBN 13: 9786139960521
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Taschenbuch
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the field of marketing research, represents an implementation of neuroscientific methods, with a purpose of a better understanding of human behaviour. As a sublimation of two scientific disciplines-consumer behaviour and neuroscience - neuromarketing replaces the traditional types of marketing research. The purpose of this research is to introduce the postulates and the methodology of neuromarketing application, from the scientific and professional point of view. With a comparative analysis of the influence neuromarketing has on the promotion of a marketing campaign, this research determines the technological and general limitations in doing research, which have a direct influence on: product development, graphic design, distribution and promotion of products/services in general can say overall international marketing intelligence system (IMIS) engineering. This book available information and tactics how neuromarketing is useful to engineer and implement IMIS. Seller Inventory # 9786139960521
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